Additional Thoughts: The Success of Nichijou

This wasn’t planned to be a long post, but it’s turning into one… either way, I just wanted to share some additional history and trivia that you might not know about this show.

(Also, as a quick update, I did update my review for Nichijou to add and change some stuff, as I wasn’t happy with how it was. No changes in opinion or anything, but wanted to let you know.)

So despite how much people seem to be enjoying it in recent years, Nichijou actually didn’t see too much success right out of the gate, either in the US or Japan.

Japan

In 2011, the Nichijou anime was about to start airing. This anime project came after tremendous success with the producers’ two previous shows: Haruhi Suzumiya and Lucky Star. Haruhi Suzumiya blew up like nothing else, and people around the world clamored to get any tiny bit more Haruhi anything they could get their hands on. Lucky Star, although it rode a bit on the success of Haruhi Suzumiya, was a great hit in its own right and helped to define the genre of “slice-of-life anime”.

Naturally, they expected Nichijou to be another hit out of the park. A lot of time, money, and work was put into getting that 3rd major success: many character single CDs were made, advertisements were put all over, they opted for a full 26 episodes right off the bat, it was aired and streamed everywhere, limited edition DVD/Blu-ray boxes were lined up, merchandise (and video game) deals were made…

But it didn’t turn into the success they wanted it to be. Manga sales were actually pretty good, maybe some of the music CDs did well… but in general, people weren’t buying up the DVDs, other music CDs, and merchandise as well as they hoped.

This didn’t mean that Nichijou was a complete financial disaster, however. It still performed pretty alright. Other anime production committees would probably be pretty happy with the numbers Nichijou brought. … But it wasn’t on the level of Haruhi or Lucky Star. And with how much extra money they poured into this, expecting it to be on that level, it just didn’t return as much money as they put into it.

There’s a lot of speculation and theorizing on to why Nichijou didn’t play out as much as expected. It could’ve been that the content is more suited for a Western audience rather than a Japanese one. It could’ve been the fact that the show was split into 13 separate DVD boxes sold over a year which people didn’t want to get behind. It could’ve been the over-usage of the then-already-overused voice actor Minoru Shirashi in the bonus content on the DVDs. Either way, that’s what it was.

The manga division of Kadokawa, which published the Nichijou manga, certainly saw some success, and Kyoto Animation and Klockworx probably came out alright… but Kadokawa’s anime division, along with Lantis and Movic (who produced the music and merchandise, respectively) probably didn’t see the numbers they wanted.

Kyoto Animation would soon after move into producing its own shows, but it’d be wrong to say that Nichijou was what caused them to do so. They were planning the move into self-production for a while, starting with a book writing contest that first ran in 2009 that gave way to shows like Chunnibyou, Free!, Beyond the Boundary, and Violet Evergarden.

Japan – NHK-E version

The following year (2012), though, the TV station NHK re-aired Nichijou. They cut down the original 26 episodes, taking the best sketches from the show and reorganizing them to fit into 12 episodes. This ended up being referred to as the NHK-E version or Director’s Cut version of Nichijou.

Ultimatemegax translated a compiled listing of what made the cut in the NHK-E version.

(Side note: isn’t a “Director’s Cut” supposed to be like… longer than the original (theatrical) release? Have extra stuff? The 12 episode re-release is half as long as the original 26, but yet it’s sometimes referred to the Director’s Cut…)

The NHK-E version of Nichijou actually performed well enough that they ended up re-airing that version again later that year and also releasing that on DVD. So at least the Nichijou anime did have some success in the end… even if that meant cutting half of it out.

United States

However, now we turn our attention to the United States. Other overseas regions, like Europe and Australia, don’t necessarily apply here. (Madman Entertainment released Nichijou in Australia in 2013.)

In the early 2000s, Bandai (yes, that Bandai) had an anime distribution division in the US, and released DVDs just like Funimation or Sentai. Bandai were the ones to bring over Cowboy Bebop, Haruhi Suzumiya, Code Geass, and K-On! to the United States. For Haruhi’s 2nd season, they even did live events and promotions for it.

When 2011 came around, Bandai would acquire the license for Nichijou with plans to release it in 2012. However, it would end up not to be.

Around 2011 is when the American anime industry was hitting a problem: people just weren’t buying DVDs as much anymore. The Internet was becoming the next big thing, and piracy and torrenting sites allowed people to watch anime without paying a dime. On top of all of this, as well, was the larger economic recession happening in 2010/2011; people just didn’t have the extra money to spend on things like DVDs (and why would they, when they could just hit up their favorite site and watch a show with just a click of a mouse).

For Bandai America’s anime and manga division, this wasn’t an obstacle they could afford to overcome. The parent company back home in Japan wasn’t happy with how things were turning out, and when they decided to merge all their Japanese anime companies into one, they also decided to leave the American anime industry in steps.

The discs for Nichijou, Gosick, and Turn A Gundam were cancelled in January 2012, and all of the manga they were publishing were cut short. In August, they stopped selling all of their DVDs altogether, and by December 2012, they were totally out of the American anime industry.

Nichijou would still end up on Crunchyroll (under the translated name My Ordinary Life) as part of their premiere lineup for this new “legal anime streaming” thing they were trying out. But there was no company in the US to advertise and support the show, to make and put out DVDs and put it into catalogs and on retailer websites like Amazon. And so for the US, the show never raised above cult hit status, and in 2014 when Crunchyroll lost the license to Nichijou, there ceased to be a legal way to even watch the show in the US.

Things seemed to change around a little bit when Vertical Comics announced their acquisition of the Nichijou manga at AX 2015. It still wasn’t the anime, but there was at least some way for people to enjoy Nichijou. I excitedly purchased the first 3 volumes right away from them, and I still support them now (especially since they also have the Monogatari series books too).

Finally, at YoumaCon 2016, Funimation announced they got the license to Nichijou. February 2017, a month short of a full 6 years since the 1st episode aired, American anime fans could enjoy this comedy show with the Blu-Ray box in their own hands.

Unfortunately, Nichijou’s time in the limelight has passed, as there’s new shows to produce and promote, and new DVDs and Blu-Rays to make. But the show’s popularity, hopefully, will continue to grow and expand online, as more and more fans come across this awesome show.

Until next time,

Jayke

Review: Nichijou

Nichijou header image, featuring the three main leads (Mai, Yukko, Mio)

Edit: I added and changed some things in this review after its initial posting. I wasn’t truly happy with how this review turned out, and so I made some adjustments. No changes in opinion or anything, but hopefully it reads a lot better than it did originally.

Years and years ago, I watched my first ever anime: Fullmetal Alchemist (2003). I fell in love with it immediately, and was excited to see more anime from there. The second one was the romance anime B Gata H Kei (truly a generic romance show, but I still love it). And anime number 3 I completed: Nichijou.

I can’t remember when or how I came across it, but I bet it was due to me finding a random GIF or video from it on Tumblr. It intrigued me enough to look out for it, and I was happy to find that it was available on Crunchyroll at the time, and so I sat down and gave it a go!

Now, years later, I’ve been revisiting a lot of the first shows I watched, and I was excited to jump back into Nichijou again.

An Introduction

In the city of Tokisadame in central Japan, a new school year begins. Three high school freshman become new friends, named Yukko, Mio, and Mai. Yukko is energetic and overdramatic, Mai is super quiet and super eccentric, and Mio is the straight woman (and closet manga artist).

Elsewhere in the city, there’s a young eight-year-old girl named Hakase (Japanese for professor), and beyond her youthful desires for fun and cuteness, she’s super smart and has created a robot teenager named Nano. Nano wants nothing more than to be a normal teenage girl, but that’s hard with a giant wind-up key sticking out of her back. Soon enough, they are joined by a new pet cat named Sakamoto, and he’s been given the ability of speech through yet another invention of Hakase’s.

Every day is a new (strange) adventure for each one of these people, and others not listed above. With the different personalities, senses of humor, and mental states, anything is possible. While all these things may look weird to us, for these characters, this is just another part of their ordinary life.

The Plot and Characters

Nichijou is truly a fascinating show.

At its core, Nichijou is a sketch comedy show, but its focus is on the day to day lives and activities of the people in the town of Tokisadame. There aren’t really any truly dramatic moments in the show (some heartwarming ones towards the end), but one of the things that makes it great is how it overdramatizes the otherwise inane snippets of life.

There are about 10 to 15 sketches per episode, but a number of them are the shorter couple-second-long ones, like characters trying to jump rope, and some recurring segments, such as Helvetica Standard (a random grab-bag of jokes), Things We Think Are Cool (which speaks for itself), and Like Love (heartwarming stories of kindness and love). These shorter segments tend to be more straight setup-punchline jokes, while the longer segments have longer or more complicated setups and tend to be more overdramatic. These sketches can range from Yukko trying to understand a new coffee shop’s menu, to one character trying to disprove the existence of supernatural beings, to Nano figuring out what to do with a cockroach she found, to the three main girls putting together a house of cards. The wide variety and the unpredictability are some of this show’s strengths.

A sketch featuring any combination of Mai, Yukko, and Mio make up about 55% of the total sketches, I’d say, with Nano and/or Hakase (sometimes appearing alongside the main three) being another 35%. The remaining 10% are random other characters around the town, such as the main three’s homeroom teacher, or an older tsundere girl with a crush on a “rich” farm boy named Sasahara, or a club president who created the Go+Soccer club to skirt around school regulations coming to learn that Go+Soccer is a real sport.

The side characters honestly are fascinating, but although I do wish we got to see more of them at times, the show made sure they got as much mileage as they could and didn’t go any further. None of these characters overstayed their welcome, and the only one that felt underutilized was Nakamura, the teacher dead-set on proving Nano is a robot. Some of them definitely only had one or two recurring gags, though, such as Nakanojou.

However, we spend a lot more time on the main characters. All in all, I’d say they’re pretty good, but I do feel they relied a bit too heavily on one or two key traits for each of them. Mio is pretty well-rounded (and feels like an actual person with real goals and desire for order, even in this world of chaos), but still gets left as the straightman most of the time. Yukko is the try-hard comedian, but she’s constantly portrayed as lazy, unreliable, and idiotic, sometimes to the point where these traits overshadowed who she is as a person. This, unfortunately, can lead to Yukko sometimes becoming stale as she keeps being cast under the same light over and over again. The only relief she gets from this is when she’s cast as the straightman instead, which frankly doesn’t make things much better for her character. Mai is, frankly, an enigma, and can sometimes be on a level of comedy never before encountered; her actions don’t make much sense in the grand scheme of things, but she’s a lot of fun… even if sometimes her actions are counterproductive. However, of the three of them, we know the least about Mai, and she frankly feels the least like an actual person, and more like some weird caricature of comedy.

For the other three of the main cast – Nano, Hakase, and Sakamoto – they do feel like actual people, but still get stuck in their ruts. Nano and Hakase are both equal parts strange and fascinating; there’s a conflicting power structure as Nano acts as the mother figure, but yet 8-year-old Hakase is Nano’s creator and holds the keys. Hakase’s childish nature is portrayed pretty well in the show, even if it means her childishness sometimes leads to skits that all just feel the same as a result of her poorly-thought-through actions. The last addition, Sakamoto, is more like the outsider trying to wedge himself in as the top dog (err, cat) of this strange power dynamic, but is constantly being pulled down into the wackiness of the other two. Of the two main trios, this trio tends to be a bit less enjoyable to me, but I still get a lot of fun out of these three and it certainly doesn’t taint my experience with the show.

A lot of the sketches are pretty stand-alone affairs, and little context (beyond knowing who’s who and basic connections with each character) is needed to watch most any skit. There is an overarching story, told through the My Ordinary Life segments and some accompanying ones, but it’s pretty thin. All in all, this show is more about what’s happening in the moment.

Nichijou is commonly said to just throw out a bunch of humor styles and aim to please everyone, which I once believed to be true. However, to be honest, Nichijou’s bread and butter comes down to people dramatically overreacting to events, or people zigging when you expect them to zag (and then doubling-down on it). Nichijou tends to be downright absurd and over-the-top, and it revels in it. Things explode and litter the city in garbage, planets get destroyed, and there can be a lot of yelling. The absurdity is absolutely part of the fun of the show, and it’s present throughout. There are certainly the occasional sketch that’s truly different (such as My Ordinary Life Part 33 and Part 69, and the Helvetica Standard sketches), but if overdramatization and absurdness aren’t your cup of tea, the rare moments where they aren’t present won’t be enough for you to keep your interest in the show.

All in all, though, this show is a blast, and a lot of is pretty funny or at least highly entertaining. I had forgotten about a majority of this show in the many years between my first watchthrough and this recent one, and so it was almost like I discovered it all over again. Sometimes, I’ll admit, the overdramaticness and strangeness did sometimes start to drag on a bit, but Nichijou is generally written well enough to not let anything become too stale. At the end of the day, it was just great to be able to experience it all over again.

At the end, Nichijou left the same hole in my heart as the one I had when I first finished it years ago.

The Atmosphere

I’m going to try my best to not come across as a major Kyoto Animation fan that gives them too much credit, but we’ll see how that goes. While I’d say that not many studios would be able to execute Nichijou with such consistently high visual quality, I don’t want to say it’s a show only Kyoto Animation could’ve done.

For sure, though, the animation and visuals are certainly wonderful. Kyoto Animation’s photorealistic style was dialed back to only being used in transition scenes, but it allowed them to give 110% into fluidly giving life and style to the more-simply-drawn characters and backgrounds. It feels what would be the quality of your generic slice-of-life anime’s final episode is reached in Nichijou almost every single episode. The motion is just fluid, the colors are light and pastel, and they’ll play with colors and cinematography to help make scenes better as well.

That isn’t to say that every single scene is a truly arthouse masterpiece – there’s the quieter, simpler moments too – but I honestly can’t think of a single situation where Nichijou didn’t look at least “good”.

The character designs, in general, are pretty simple; you could probably assemble the looks of most of these characters while only using basic shapes, but the rounded corners, expressiveness, and eye design still made them pretty adorable and fun to watch. The design style fits into the colorful and light nature of the show, and surprisingly doesn’t feel out of place in the more intense, absurd moments either. That’s probably helped by the fact that characters don’t necessarily stay on-model, but this happens at carefully planned times to make sure the most impact is given to the script.

All in all, with the pastel colors and fun character designs, Nichijou has a fun, bright, positive look to it. It just looks inviting and playful, which matches perfectly with the writing’s tone.

While the visuals were fantastic though, the background music left a bit to be desired. I noticed a lot of the same tracks being repeated over and over; it’s to be expected in comedy/slice-of-life anime, sure, but it felt a bit much. A lot of the tracks rely upon wind instruments, such as the flute and trumpet, although a capella singing does make its appearances at times (and those times do help set the soundtrack apart). The tracks are pretty good, but a lot of them are reused so often, though, that it’s hard for me to really know what “feel” they’re going for… although I wouldn’t go as far as to say they fail at bringing anything to the table. I just wish there was a bit more variety.

The two opening themes were sung by Hyadain, and I do prefer the first one (Hyadain no Kakakata Kataomoi-C) a bit over the second, but they’re both energetic and upbeat and fun, and the opening animation matches that as well. When it comes to the ending themes, the song Zzz was used for the first 13 episodes, and then a unique song was used for the last 13. There were actually three renditions of Zzz: the original one, the a capella one, and the bossa nova one, and they switched between them throughout the 13 episodes. I rather like Zzz (although the a capella version wasn’t my favorite) and the ending animation was also cute. The last 13 episodes’ ending themes ranged in quality, but were generally pretty alright; the ending animation for them (they shared the same one) was a bit simplistic, though, but still not bad. It was kind of fun to try to identify everyone walking along in the animation, since some of the characters were super minor.

Funimation did not make a dub for the show when they brought it over to the US, which is kind of saddening, but with it coming out on Blu-Ray in the US 5 years after it aired, I’ll take whatever I can get. Either way, the Japanese voice actors did pretty well in their roles. I wouldn’t call the performances spotless (in regards to the female leads not sticking to their voices), but all in all, it’s pretty good. Major props to Yoshihisa Kawahara, voice actor for Kojiro Sasahara, who did a tremendous job.

Final Remarks / TL;DR

This is a sketch comedy anime that other sketch comedy anime should take notes from. Although a lot of its jokes relied upon just being overdramatic, Nichijou never failed to be a fun time and to bring a ton of variety and wackiness to the table. The writing was backed by an awesome presentation put on by Kyoto Animation, with truly quality animation from start to finish and wonderful opening and ending songs.

Nichijou was a cult hit for a long time, but it’s unavailability overseas (unless you were Australia) hampered its exposure in Western markets. Now that it’s out on Blu-Ray in the US, I’m excited to see what levels of popularity it can reach now. I highly recommend everyone give it a watch, you’ll know by the end of episode 1 if it’s for you.

Rating: Great
Recommendation: Watch It
+++ awesome comedy, animation is consistently good, ending song Zzz is awesome
— Hakase can sometimes be a bit much, soundtrack lacked variety, show’s treatment of Yukko